Прочитайте текст и устно переведите его. выберите единственно правильный ответ к поставленному вопросу. whether designing new products, redesigning old ones, or improving established ones, there are certain basic objectives. one of the goals should be to benefit the consumer, as well as the producer. the product should be designed to function as efficiently as possible in relation to its price and use. additional uses and styles should be incorporated to supplement the basic value. take watches, for example. this element of variation increases the functions of the product as well as attracting particular segments of the market. some design elements, such as more jewels or special bands, may add nothing to the basic utility of the watch. they will, however, add to sales appeal at the point of purchase and further expand the potential market. one of the vital factors in merchandising is the ability to cope with fashion. this element is basic to all kinds of products and services, from clothing to entertainment. sometimes the marketer`s job is almost entirely to gauge fashion trends. fashion is a manifestation of group psychology and is difficult to predict. quality is a judgment made by both manufacturers and cus¬tomers. educated consumers consider more than comparative prices. while marketers are not directly involved in production activities, they do receive the feedback on product acceptance. for this reason, quality control is important to the entire merchandising process. questions of quality are thus carefully considered in the process of deciding what to buy and what to sell. why is it the marketer’s job to gauge fashion trends?